New Course

This companion course gives you the playbook, mindset, and tactics to control the game from first contact to final signature. Whether you’ve read Red Zone Selling or not, you’ll walk away with a proven system to qualify better, build unstoppable momentum, and close like a champion. One click, and you’re on the field. Let’s go!

You’ll stop chasing unqualified deals

→ Learn how to apply disciplined qualification in the Yellow Zone to focus only on winnable opportunities.

You’ll create and sustain deal momentum

→ Master proven plays that prevent stalls and keep decision-makers engaged through the Green Zone.

You’ll close with confidence and control

→ Develop the mindset and execution skills needed to finish strong in the Red Zone—no guesswork, no hesitation.

About the course

This is your fast-track introduction to the Red Zone Selling Framework designed for sellers, sales leaders, and founders who are ready to stop winging it and start executing with precision. Learn how to qualify smarter, keep deals moving, and close with confidence using a proven, play-based system that aligns with how real decisions are made in today’s B2B landscape. In this course, you’ll learn how to: ✅ Identify and focus on real opportunities (and walk from the rest) ✅ Maintain deal momentum with structured, proactive plays ✅ Handle objections and secure commitment when the pressure is on ✅ Apply the Closer’s Mindset across every stage of the deal ✅ Use the Yellow, Green, and Red Zones to forecast and win with confidence

Vince Beese

Vince Beese is a veteran enterprise sales leader, advisor, and coach who’s built and led high-performing revenue teams across startups and global enterprises. After 25+ years in the field and seeing too many reps struggle to finish strong. He created the Red Zone Selling Framework to give sellers a practical, play-by-play system for driving execution, not just activity. Red Zone Selling was written to help sellers, leaders, and founders qualify smarter, build momentum, and close with confidence without overcomplicating the process.

Curriculum

2 Chapters · 10 Lessons

1
Red Zone Ready Companion Course - Get in the Zone. Master the System. Win More Deals.
1. (Included in full purchase)
  Kickoff - Let's Go!
2. (Included in full purchase)
  Close more deals, make more money
3. (Included in full purchase)
  Yellow Zone - Qualify Like a Champion
4. (Included in full purchase)
  Green Zone - Keep the Chains Moving
5. (Included in full purchase)
  Red Zone - Finish Like a Closer
6. (Included in full purchase)
  Putting Red Zone Selling to Work for You
2
Bonus Downloads
1. (Included in full purchase)
  Red Zone Ready Companion Course Deck
2. (Included in full purchase)
  Win Rate Multiplier Calculator
3. (Included in full purchase)
  My RZS episode on John Barrows podcast
4. (Included in full purchase)
  RZS Toolkit - templates, scripts, plays

What people are saying

Red Zone Selling Endorsements for Industry Leaders

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"Red Zone Selling is the first sales playbook that actually feels like game day. Vince doesn’t just teach you how to close, he shows you how to control the field, read the defense, and finish strong. Every chapter hits like a two-minute drill for enterprise deals."

Justin Michael

bestselling author, Cold Call ALGO

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“Red Zone Selling is a high-impact playbook for enterprise sellers who are tired of losing deals in the final stretch. Vince Beese combines battle-tested tactics with sports metaphors that actually work, delivering a clear, actionable framework to qualify better, build real momentum, and close with precision. This isn’t theory—it’s a system designed by someone who’s lived it.”

Scott Leese

Founder/Sales Leader/Author/Speaker

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“As a former college baseball player, I’ve seen how most games are won in the clutch … essentially, the ‘Red Zone’ of pressure and performance. Red Zone Selling brings that same intensity to sales, as Vince Beese delivers a championship playbook that helps reps step up, call the right play, and close when it counts. Truly, a ‘MUST-READ’ for anyone ready to win big in sales.”

Larry Long Jr.

Chief Energy Office) of LLJR Enterprises, 4x Salesforce Top Sales Influencer

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"Red Zone Selling brings the clarity, precision, and discipline elite sales teams need to win. This isn’t theory, it’s a practical, execution-first framework that helps sellers qualify hard, build real momentum, and close with confidence. Vince lays out a playbook that drives consistency, and equips reps to multi-thread and close complex enterprise deals." Kiva Kolstein, CRO, Gold Stevie Winner

Kiva Kolstein

AlphaSense CRO, Gold Stevie Winner

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“Vince delivers more than inspiration, he provides a structured, zone-based framework that sales teams can apply immediately and consistently.”

Steve Richard

Co-founder Vorsight, Sales Expert

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“Red Zone Selling is the playbook every revenue leader needs. Vince Beese cuts through the noise and delivers a real-world framework that helps your team qualify smarter, build momentum, and close decisively. If you're serious about winning in enterprise sales, this book belongs on your desk—not your shelf.”

Sam Jocob

Founder, Pavilion

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